Philosophy of the brand

The Philosophy of Bhakti Wear

Bhakti Wear is clothing for those who choose mindfulness, comfort, and beauty in every detail.
The founder of the brand, Lyubov Khan, is a designer with many years of experience who grew up in a creative family. Her mother, a fashion designer and pattern maker with over 30 years of experience, instilled in her a deep appreciation for quality and minimalism. From a young age, Lyubov embraced the principle: “less is more, but better.”

After studying in Ukraine and gaining success with her previous brand Serebrian, life brought her to Germany, where she immersed herself in yoga, meditation, and the philosophy of conscious living. In 2019, this journey led to her first project, Yogi Chic, and later to the creation of Bhakti Wear.

The name reflects not only the designer’s name but also her inner path: “Bhakti” in Sanskrit means love and devotion, which lie at the heart of her creative work.

We follow the concept of slow fashion: creating timeless pieces made from natural fabrics, with thoughtful cuts and versatile designs. This is clothing designed for living, moving, meditating, and simply being yourself.

Each collection is crafted in a family atmosphere of care and inspiration, with the involvement of loved ones and a community of like-minded people.

We pay special attention to individuality: you can choose a piece tailored to your measurements, and we will make it just for you. We believe that clothing should reflect your true essence.

We create slowly, with love and respect for nature — choosing an eco-conscious path and ethical production.

Bhakti Wear is more than just clothing. It’s a story of love and devotion to the craft, the freedom to be yourself, and the inner harmony that begins with a simple step: staying true to yourself.